D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC

Thursday, 11 April 2013 at 09:45. People like Damian Hirst on music videos (he had directed a few that year), Gilbert and George to judge illustration, and Will Self to sit on the copy jury. Earlier on in the project the adverts simply ended on a black screen with the logo and copy left aligned. It's easy to see why she has picked up 4 D&AD pencils for The British Army campaign alone and 189 'in-books' during her career. This work My copywriter and I turned up to see the Creative Director, who liked our book but he said they didn't take on students. I feel that writers really must start getting the D&AD books out and start copying the copy of the best writers. The copy reflects the character of the brand and the consistency at every point is spot on. Despite not being prolific, the winners who get to go 'in book' (that's the D&AD annual – soooo expensive), did pretty well. I think Indian writers need to open their minds a bit more about how to get there in a different way. He was the 2011 UK Creative Circle President's Award winner and has won multiple D&AD Pencils, Gold and Bronze Lions at Cannes, the Epica D'or and a myriad of awards at Campaign's Big Awards.